A year ago I found a product that felt too good to lose. I still remember the name and why it clicked. I do not remember where I saved the link.
That is a small version of a bigger problem. We find good things online all day — products, tools, songs, videos, side projects, weird corners of the web — and then we lose them in bookmarks, platform “saves,” and apps we never open again.
AI slop means human curation matters more than ever
AI made it cheap to generate endless posts, images, product blurbs, and “content.” A lot of it is fine. A lot of it is filler. People are already learning to spot the filler the way we learned to spot spam fifteen or twenty years ago.
Spam did not kill email. We built filters, and spam got pushed into its own folder. You still check what matters. AI slop is heading the same direction: a background mess you learn to ignore, while the interesting stuff still needs a human to point at it and say “this one.”
That pointing is curation. With more machine-made noise in the feed, it is more important, not less.
Human judgment is what keeps the internet interesting
Curation is not a fancy job title. It is the basic qualifier of content: someone looked at this and decided it was worth keeping or sharing.
Anybody can do it. An 18-year-old sending friends a playlist. A shopper bookmarking a jacket. A staff writer collecting sources. A VC saving a founder’s demo. A developer starring a repo. Same act: human taste applied to a noisy web.
Music, videos, products, articles, side projects — the internet stays interesting because people keep finding things and telling each other what is good. Algorithms can rank and recommend. They do not replace that judgment.
The problem is our finds are scattered
We already curate. We just do it badly on purpose, because the tools scatter the results.
A YouTube “watch for later” stays on YouTube. A TikTok save stays on TikTok. A browser bookmark sits in a folder named “read later” that you never read. A note lives in an app you opened twice.
So the human signal — “I chose this” — gets buried. You cannot find your own taste later, and other people cannot see it either unless they happen to follow you on that one platform.
You stash your finds in Multify
I’ve been hacking on a project called Multify (multify.co).
Multify is a free browser extension. While you browse, you can right-click a page or link and stash it, or paste a URL. It works on X, TikTok, Reddit, Threads, YouTube, and the rest of the open web. On several of those sites, liking or saving can drop the item into your Multify stash automatically once the extension is installed.
On mobile, after you link your phone number, you can share almost anything to Multify — a link, a post, whatever is on your screen — and it lands in the same stash.
Multify is part social and part utility. Social: flip a find public and it shows up on your profile at multify.co/you, with your note on why it’s good. People can follow you, browse your stash, and re-stash your finds into theirs. Nothing goes public until you flip that switch. Utility: your stash is also a personal reference library. Search it on the site later, or reach it over iMessage/SMS when you just need to find something you saved.
You can add a short note when you stash something: why it’s good, what stood out, what you might do with it. That note is what turns a dead bookmark into something you can reuse or share.
This is not anti-AI
The point of Multify is not to reject AI. Filters will keep cleaning up slop the way spam filters cleaned up email. Human curation is still how we decide what is worth keeping.
One of the useful parts is that you can connect Multify to other AI tools — Claude, ChatGPT, Grok Bot, and similar — so those tools can search and work with everything you’ve already stashed. Your stash becomes context they can use, instead of you copy-pasting links into every chat.
What this is for
AI will keep generating. Filters will get better at shoving slop aside. What filters cannot invent is a person’s sense of what is interesting.
Multify is for capturing that sense in one place — for yourself, for people who follow your page, and for the AI tools you already use. Same instinct you have when you save a song, a video, or a product. You just stash it in Multify instead of trapping it in twelve different apps.
If that sounds useful, start at multify.co, claim a username, and stash something you actually care about.
No comments yet